The Journal
Notes on giving well.
Field notes from the studio — what we’re sending, what we’re learning, and how the best teams gift.
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The dietary problem in corporate gifting, and how to solve it
On a 200-person send, 20 to 40 recipients cannot fully use a standard food box. Why the usual fixes fail, why the swap has to be invisible, and why alcohol should be opt-in.
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What to write in a corporate gift card (12 examples)
The card is the cheapest thing in the box and the part people keep. Three rules, twelve adaptable examples for new hires, closes, anniversaries and apologies, and what to leave out.
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How much should you spend on a corporate gift?
The direct answer, by recipient type, plus why concentrating your whole budget into one December send is the most common and most expensive mistake.
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How to send 200 gifts without losing your mind
The math on bulk gifting is more humane than it looks. A field guide for the EA who has been handed the list.
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How to write a client thank-you note that actually gets a reply
The handwritten note is back. Here is what the good ones say, and what to skip.
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The new-hire welcome kit, done right: 12 ideas that don’t end up in a junk drawer
A new hire opens twelve emails on day one. The one they remember is the box that arrived at their door the night before. Here is how to send it well.
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One short essay a week on corporate gifting, B2B relationships, and the small details that make a difference.
Ready to send gifts at scale?
From welcome kits to closing gifts. 25 units to 2,500. NET 30 available.