How to send 200 gifts without losing your mind

Two hundred sounds like a lot until you have done it. The trick is to push as much of the decision-making forward as possible, and to refuse to do the parts a logistics partner should do.

The timeline that works

  • Week 1. Pick the gift. One gift. Not three. Two backups for dietary restrictions.
  • Week 2. Lock the list. Ship the address-collection form. Set a hard cutoff.
  • Week 3. Sweep the people who didn't reply. Get them via their manager.
  • Week 4. Hand the file off. Sign off on the card proof. Walk away.

The four things that will go wrong

  1. Someone's name will be spelled wrong on the card. Get an address-and-card proof before the print run.
  2. Three to five percent of addresses will be bad. Plan a returns/reships buffer.
  3. One person has a serious nut allergy and your gift basket includes almonds. Always ask up front.
  4. The CEO will add seven names on Friday. Have a way to bolt them on.

What to outsource

Everything except the list and the message on the card. Curation. Packaging. Address collection. Per-recipient personalization. Carrier handoff. Tracking. Replacements. Invoicing. If your gifting partner asks you to fill in a CSV, you are doing their job.

GiftLoft handles bulk sends from 25 to 2,500 units. Tell us about your send.

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